I run an auto repair business. I'm a master automotive technician, not a software guy. I started using AI because the second job, the one that starts after the shop closes, was eating my evenings. Messages. Paperwork. Follow-ups. The stuff nobody else was going to do.

What I learned doing that is what I bring to your business.

What AI consulting looks like here

It starts with a conversation, not a pitch. You tell me where your time goes. I listen for the work that repeats: the same questions, the same emails, the same copy-paste between two systems, the report you build by hand every Monday.

Then we pick one of those and make it easier. Not a strategy deck. Not a twelve-month roadmap. One thing that gives you some time back, so you can see for yourself what this stuff does.

From there it's ongoing guidance:

  • Where AI fits. Which parts of your work are a good match, and which parts still need you.
  • Which tools are worth trying. There are a hundred new ones every month. Most of them you can ignore. I'll tell you which ones I'd actually spend money on, and why.
  • What to leave alone. Some things shouldn't be handed to an AI yet. Knowing which ones matters as much as the rest.
  • How to set it up safely. Who gets access to what. Drafts before sends. A way to turn it off.

The simple stuff first

The most useful AI work in a small business is boring. The task you do fifty times a week is worth more than the clever one you do twice a year.

So we start with the simplest, most repeated job. When a plain script can do it, we use a plain script. AI comes in where judgment is needed: reading a message and deciding what it's about, drafting a reply, pulling the important part out of a long thread. Prove it works, then build on it.

Why an owner, not an agency

I've stood on both sides of the counter. I know what it's like to do the work and still have the admin waiting at the end of the day. I know what a small team can actually keep up with after the consultant leaves.

That's the test for anything I recommend: will you still be using it in three months, without me?

You can read what this looks like in practice in You Don't Program It. You Talk To It., about two people I'm helping right now, and in The night watchman, about the AI assistant I run for my own business.

Remote or on-site

Most of this happens remotely, over a video call and a shared screen. If you'd rather I come to you, I can. You cover the travel time.

Who this is for

  • Owners drowning in admin who want some evenings back.
  • Owners who keep hearing they should "use AI" and want a straight answer about what that means for them.
  • People who are curious but skeptical. Good. Me too.

If your team needs to learn it hands-on, see AI training. If you already know the job you want taken off your plate, see AI automation.